Monday, August 11, 2008

Science of Headline Writing

The Science of Headline Writing

1. No. 1 Rule: Headlines must tell the reader what the story's about

2. Headlines must be accurate

3. Headlines must be fair

4. Headlines must fit and fill the space allotted

5. The headline’s tone must be consistent with the nature of the story

6. The headline’s tone must be consistent with the personality of the publication

7. The headline can't say more than the story says

8. In other words, the story must support the headline

9. The headline needs to persuade the reader to read the story.

Headline Checklist – Things to Avoid

1. Inappropriate language or a tone that doesn't fit the story.

2. Exaggerating conflict, danger, criticism, etc.

3. Editorialization or words that suggest an opinion of the head-writer.

4. A "negative" head using the word "not.“

5. Conclusions the story doesn't back up.

6. Inappropriate assumptions or interpretations.

7. Piled-up adjectives or other modifiers that detract from clarity.

8. A "label head," unless omitting the verb helps the head or the count is so short that a "book title" head is the only way out.

9. Assumptions that the reader has been following the story daily.

10. Obscure names that readers won't instantly recognize.

11. Undue familiarity, often by using a person's first name.

12. Abbreviations or acronyms that are not instantly recognizable.

13. Jargon, which clouds the meaning for readers.

14. Cliches, which are neither creative nor compelling.

15. Meanings the reader won't "get" until the story is read.

16. Echoing the lede or stealing the punchline.

17. A hard-news head based on facts far down in the story.

18. Puns in heads on serious news stories.

19. Putting first-day heads on second-day stories.

20. Using "question" or "colon" heads routinely.

An Interview With John McIntyre

John McIntyre, former president of the American Copy Editors Society ACES and an assistant managing editor at the Baltimore Sun. He likened writing headlines to a combination of playing Scrabble and completing a crossword puzzle.

Q: What should readers reasonably expect from headlines?

McIntyre: Accuracy, clarity and precision. Liveliness and originality are important to capturing the reader's interest, but they are secondary to accuracy.

Q: What challenges do copy editors face in meeting those expectations?

McIntyre: There is seldom enough time to polish and refine headlines as much as copy editors would like. And the lack of time also comes up against the fundamental challenge: distilling the sense of an entire article into half a dozen words.

Q: What are the uppermost cardinal rules of good headline writing?

McIntyre: Try to follow the vocabulary and syntax of conversational English insofar as you can. Avoid headlinese ("Solons slate parley") and wretched, obvious wordplay ("purr-fect" for any story about cats).

Q: What was the worst headline?

McIntyre: You want to write a famous headline? Write a bad one. "DEWEY DEFEATS TRUMAN" is still the most famous headline in American journalism.

Saturday, August 02, 2008

AP Style Practice from Doug Fisher: Journalism Instructor at University of South Carolina


AP Style Practice Quizzes No. 1: http://breeze.sc.edu/apstyle1

AP Style Practice Quizzes No. 2: http://breeze.sc.edu/apstyle2

New citizen journalism site, Demotix

via editorsweblog on 7/30/08

Nicolas Kristof, of the New York Times, recently posted in his On the Ground blog, "Here at The New York Times, we still have all of our foreign bureaus -- partly because our strategy is to compete for readers who seek international news and analysis -- but most newspapers and TV networks have been pulling back. Only four American newspapers now have foreign desks."

Demotix
, a new citizen journalism site, has been launched to fill the gap created when the vast majority of news outlets rely on press releases and wire services.

The site, somewhat uniquely, is trying to position itself as an intermediary for photojournalists, a source bank where media outlets can select images, buy them (for between $80-$1,600) and the site splits the revenue from the photo with the citizen photographer who uploaded it.

Source: On the Ground, New York Times blog

E&P's "10 that do it right" for 2008

via editorsweblog on 7/30/08

This week, Editor & Publisher announced its 8th annual, "10 That Do It Right," a top ten not for the top ten best newspapers, but for ten who are doing exceptionally well in one particular aspect - from marketing to online video, investigative journalism to interactive features - "that merits consideration and maybe even emulation by their peers."

Milwaukee Journal Sentinel

The Journal Sentinel's top leadership is commited to maintianing their 10-person, investigative journalism team, huge for this economic climate.

Carlsbad (N.M.) Current-Argus

The Current-Argus recently implemented a new recruiting strategy for carriers -- recruit people who don't need the job (but will take it on to earn the extra $500-$700 a month). Not only did attrrition drop from almost 20% a month to nearly zero, but the paper is actually saving money.

Richmond (Va.) Times-Dispatch

The Times-Dispatch holds regular "Public Square" community discussions and have also hosted eight News Roundtables to hear criticism, observations, and recommendations about the paper's coverage. That's on top of the monthly Listening Tour, when Silvestri and other top executives and editors visit one of its 20 core communities to get to better know newsmakers and readers."

USA Today

USA Today's has created a social media site, "Cruise Log." "Everyone can be an author and distribute content easily, but USA Today adds the judgment and guidance that traditional journalists have always provided."

Las Vegas Review-Journal

The Las Vegas paper has launched hugely successful industry-specific job sites. Almost immediately the sites exceeded revenue projections by about 40%, earning about $40,000 a month. They paid for themselves in the first month, said Chelle Bize, the paper's recruitment advertising manager.

The Huntsville (Ala.) Times

Jon Busdeker and Chris Welch, two A&E writes for The Huntsville Times have developed a comedy routine, of sorts. The Wednesday webcast previews the Thursday addition and helps drive print sales.

"Busdeker and Welch perform parodies of Blue Man Group performances, wield mops as swords to preview movies, and exchange white-trash talking with actors from "The American Trailer Park Musical."

Portsmouth (N.H.) Herald

The Herald recently introduced The Daily Beachcomber, a free tabloid for the Hampton beach season. Hampton's beaches are a big market between the end of the school year and Labor Day. As many as 120,000 show up on a good day; the free paper has turned a 28% profit margin.

Chicago Journal
.

"'It's a mix of hard news reporting, a little boosterism, some editorial leadership, some calling people out,' Dan Haley, the paper's founder explained. 'We're not apart from the community, we don't hold ourselves apart or above [it].'"

Haley founded the Journal to provide a voice and shape the identity of the inner-city community that was establishing itself in Chicago.

The Times, Ottawa, Ill.

"Starting a newspaper subscriber loyalty program is a no-brainer. Unfortunately, that's often as much brain power as many papers invest in creating and operating the program." The Times established a unique rewards program that actually works.

Santa Barbara (Calif.) Independent

When newsroom conflicts at the rival News-Press left the Santa Barbara community looking for a new news source, the Indepdendent stepped in. "Since the summer of 2006... the News-Press has slipped in daily circulation to 35,000, while the Independent's audited pickup every Thursday is 40,000."

Source: Editor & Publisher

How Well Do You REALLY Know The Newspaper Industry? Take Economist Robert Picard's Test

via Editor And Publisher on 8/1/08
By E&P Staff

Published: August 01, 2008 12:58 PM ET
CHICAGO Robert G. Picard, the well-known media economist, has developed a test about the economic and financial conditions of U.S. newspapers that he gave to attendees at a recent industry conference.

Take it yourself, and see how you do:

1. The average newspaper circulation is about
(a) 150,000
(b) 110,000
(c) 85,000
(d) 50,000
(e) 35,000

2. Newspaper penetration per population
(a) Has remained relatively stable
(b) Dropped suddenly in after 2000
(c) Dropped suddenly in the mid 1990s
(d) Began declining steadily beginning in 1980s
(e) Has declined at a steady pace for 50 years

3. Newspaper advertising income reached an all time high of $49.3 billion in
(a) 2006
(b) 1999
(c) 1993
(d) 1989
(e) 1984

4. Adjusted for inflation, advertising income in newspapers is
(a) About the same as in 1950
(b) 1.5 times lower than in 1950
(c) 2.5 times lower than in 1950
(d) 1.5 times higher than in 1950
(e) 2.5 times higher than in 1950

5. Since 2000, classified advertising has declined about
(a) 10 percent
(b) 25 percent
(c) 50 percent
(d) 75 percent
(e) None of the above

6. Income from online newspaper advertising has replaced which portion of lost income from print classified advertising
(a) 15 percent
(b) 30 percent
(c) 45 percent
(d) 60 percent
(e) 75 percent

7. Newspapers are primarily dependent upon which type of advertising
a) National
(b) Retail
(c) Classified
(d) Preprint
(e) Legal

8. The return on sales for newspapers is now
(a) Below pharmaceutical companies
(b) Below automakers
(c) Below department stores
(d) Below banks
(e) None of the above

9, The number of journalists working in papers is
(a) About the same as in 1970
(b) 25 percent lower than in 1970
(c) 50 percent lower than in 1970
(d) 25 percent higher than in 1970
(e) 50 percent higher than in 1970

10. The overall financial conditions of the newspaper industry is
(a) Worse than in the 1990s
(b) Worse than in the 1980s
(c) Worse than in the 1970s
(d) Worse than in the 1960s
(e) Worse than ever in its history


The correct answers: 1) e; 2) e; 3) a; 4) e; 5) b; 6) d; 7) b; 8) e; 9) d; 10) a

Here's Picard's rating of your score:

8-10 You have a realistic view of the industry's situation
4-7 You have an incomplete understanding of the
industry's situation
0-4 You have an unrealistic view of the industry's situation

Former Students' Work


To see some work by former students, click this link.

Thursday, July 10, 2008

Briefs Assignment Grading Rubric


1. Length: All cut to ordered length plus or minus 10 words (40 points)

2. Concision: Phrases tightened, story reworked to save space (40 points)

3. News judgment: Most important information chosen (20 points)

4. Mistakes: Deductions for grammar, spelling, style


Friday, July 04, 2008

Person of Interest

Person of Interest

AJR article on “person of interest”: http://www.ajr.org/Article.asp?id=4042

ACES discussion on “person of interest”: http://www.copydesk.org/discussionboard/phpBB2/viewtopic.php?p=5605#5605

Language Log Blog on “person of interest”: http://languagelog.ldc.upenn.edu/nll/?p=317

I suppose sometimes it's only natural for us to use words or phrases even when we're not quite sure what they mean. Or maybe we have our own individual notion of their meanings. But one might expect law enforcement to use words that have some clearly agreed upon meaning when they talk openly in criminal investigations about the people who are their suspects, targets or even possible witnesses. In recent years, person of interest seems to have been added to this list of descriptors. But what, you may ask, is a person of interest?

Google provides 412,000 hits, so the phrase is not exactly a new kid on the street. We don't know exactly when person of interest elbowed its way into use by law enforcement but it's likely to have shown up sometime in the 1970s, and then it really got noticed about the time of the 1996 Olympics bombing in Atlanta. You may recall that at that time the FBI leaked the name of Richard A. Jewell as a person of interest. Jewel was eventually exonerated, sued the media rather successfully for tainting his reputation, and got a public apology from the then Attorney General, Janet Reno. The phrase, person of interest, seems to be filling a lexical gap these days, undefined and vague though it may be, indicating a person who is somewhere between a suspect and a pure guess. You'd think law enforcement might have learned a lesson from the Jewell case (and a few others since that time), but not so. They've used it several times since, most noticeably in the news when the Department of Justice used person of interest to describe Steven J. Hatfill's possible involvement with the 2001 anthrax attacks that killed five people and caused the serious illness of 17 others (see the Washington Post article here).

In the anthrax investigation of Hatfill, the then Attorney General, John Ashcroft, violated DOJ's own policy about keeping private the names of suspects or persons of interest in order to prevent smearing their reputations and tipping off suspects. His goof (one of many in his career, as it turns out) has caused the US taxpayers to cough up $5.8 million to settle Hatfill's claim that it caused him to lose his job, his reputation, and his chance of future employment. The special irony here is that Hatfill's job involved training law enforcement officers how to deal with bioterrorism.

Person of interest, called a "euphemism for a suspect" by the National Association of Police Chiefs, is now routinely used in investigations of all types, from murders to brush fires.

Donna Shaw, writing in the American Journalism Review two years ago, said:

Officially, "persons of interest" means…well, nothing. No one has ever formally defined it–not police, not prosecutors, not journalists. The terms, "accused," "allege," "arrest," and "indict" are all dealt with in the Associated Press Stylebook, but there is no listing for "person of interest." Similarly, the US Attorney's Manual–the guide to federal criminal prosecutions–uses the terms "suspect" "target" and "material witness," but "person of interest" gets no mention. So what are reporters to do?

What indeed? Journalists are stuck with using law enforcement's word, that's what.

So there you have it. Person of interest is an expression that has no legal meaning, yet it carries an undefined and highly pejorative meaning about those so designated. So far at least, it's apparently okay for law enforcement to use it, as long as they don't mind the inevitable lawsuits that will follow.

Sunday, January 20, 2008

Naming Names

One of the pleasures of teaching journalism is when students raise questions of ethics and process like the one below. Almost makes me feel as though I am back in the newsroom on deadline.

I share with all because these are the kinds of issues you should be thinking about as future journalists.

"How can the New York Times get away with identifying someone--by name--as an illegal immigrant? (Like in this article: Carmelo Peña Garcia, 59, an illegal immigrant from Mexico who waits for work every day at Roosevelt Avenue and 69th Street in Queens)

It seems counterintuitive that a newspaper would open up a person to prosecution like that. Is there some nuance in the status of an illegal immigrant that I am not aware of?"

My answer - I would hold to the what Kelly McBride says below in this excerpt. For full story, see Naming Names in AJR - available at: http://www.ajr.org/Article.asp?id=4076

It's paramount that reporters be aware of the risks involved when they interview undocumented immigrants, McBride says, and they must know that there are no simple answers. "Journalists call us," she says, "and they want the rule." But there is no rule. Instead there's a process, one in which the reporter must evaluate whether the source is likely to be fired, deported or harassed. Is the source capable of assessing the risk? Does he or she understand the legal implications? "You have to ask a lot of questions," McBride says, "including what your own journalistic purpose is."

See NYT story at: http://www.nytimes.com/2008/10/20/nyregion/20laborers.html?_r=1&hp&oref=slogin

Dr. R

Sunday, October 21, 2007

Some Award-Winning Headlines

American Society of Copy Editors
ACES 2006 headline contest winners
ACES 2004 headline contest winners

ACES 2003 headline contest winners



Cop Report Robs Readers


Strangle: To kill by squeezing the throat so as to choke or suffocate; throttle. (But that certainly is not the only problem here.)

Shands doctor faces criminal charges

A Shands physician is facing several criminal charges stemming from an incident in which police said he strangled a former girlfriend and threw her into a pool, and a temporary injunction has been filed against him by the ex-girlfriend, according to records.

Bruce Goldfeder, 48, who is a clinical assistant professor at the University of Florida and serves as the medical director of the NASA medical support team from UF, was initially arrested Nov. 11 for an incident involving his former girlfriend, Juanita May, 49.

A neighbor helped May call police in the early morning hours of Nov. 11, and May told police that Goldfeder, who did not have a key to her residence at 3903 SW 89th Drive, was in her home when she arrived that evening, according to the arrest report.

During a struggle with Goldfeder, May told police that she was forced into the bathroom and that Goldfeder ripped her clothes off. When May screamed for help, she told police, Goldfeder stuffed a toilet paper roll and a hand towel into her mouth, the report states.

After a couple of hours in the bathroom, May said she was dragged outside by the legs and then thrown into the pool. The report states that once outside, May realized that thousands of dollars worth of her belongings had also been thrown into the water.

Deputies with the Alachua County Sheriff's Office located Goldfeder around 8 a.m. that morning, and he told them there were drugs in a bag he was carrying, deputies reported. Upon inspection, the deputies found cocaine and drug paraphernalia in the bag, according to an arrest report.

Goldfeder was arrested, but was then released on Nov. 13 on his own recognizance by a judge, according to jail records. Jail records indicate that he was released under supervision of the court services office, including being under GPS monitoring.

Rod Smith, the attorney representing Goldfeder, said Goldfeder's version of the story differs considerably from May's version.

"There are two sides to this story and we're anxious to have our side heard," Smith said. "There's much more to this story than the allegations, and ultimately all of that will come forward."

Kyle Cavanaugh, senior vice president for administration at UF, said Goldfeder is still employed at the university, but that he is no longer seeing patients.

"We're well aware of the external allegations and immediately when that was brought to our attention, the university did go ahead and modify his job duties," Cavanaugh said. "His clinical responsibilities were eliminated. He is still employed and we don't expect a change in that at this point in time."

Goldfeder is as a faculty member in the department of emergency medicine at UF, and is the associate medical director of the ShandsCair Flight Team, according to UF's Web site. He also leads a team of UF physicians, Shands medical staff physicians and Shands nurses to space shuttle launches to act as support for the NASA emergency medical services team at Kennedy Space Center.

Also pending against Goldfeder is a injunction for protection against dating violence that May filed in court Dec. 10. A judge has ordered a temporary injunction against Goldfeder and a hearing on the possibility of a permanent injunction is scheduled for February.

Smith said he and his client have not objected to the injunction because Goldfeder has no desire to have contact with May.

Court records show that no hearings have been set pertaining to the criminal charges against Goldfeder, which include possession of cocaine, domestic battery by strangulation, false imprisonment and burglary.


Copyright © The Gainesville Sun (12/21/07)

Sunday, May 06, 2007

Law - Libel Case Studies

Libel Case Studies

From: COPY EDITORS HANDBOOK FOR NEWSPAPERS 3rd Edition ã2007 by Anthony R. Fellow & Thomas N. Clanin

Edit or rewrite the following if necessary. Explain why each of the items would or would not be the basis of a possible libel suit.

1) A story’s lead: A Thousand Oaks mother who stole her 5 year old daughter after a court awarded custody of the child to an unrelated Van Nuys man is being held on $120,000 bail.

2) A news story: Nathan Collier, a 21- year-old Canoga Park man, committed suicide today. An empty gun and a note, which stated “Life is Unbearable,” was found beside him. The corner is investigating his death.

3) A headline: Doctor found ‘not guilty’ in murder of wife

4) A feature story: Las Vegas has become America’s sin city. More prostitutes, drug lords and panhandlers walk the streets of this gambling mecca than anywhere else in the world.

5) A review: Great news for fans of Peter OToole: He finally sobered up enough to begin work on another film.

An Unbiased Editing Quiz

An Unbiased Editing Quiz

Drawn from “Unbiased Editing in a Diverse Society”

by Elizabeth Wissner-Gross

Briefly respond to the following statements as an editor. Download to a Word document:

1. This is the season when everyone is hoping for a good tan.

2. He complained that he got gypped at the store where they sold him an egg for $15.

3. The suspect was described as black and weighing about 150 pounds.

4. The 21-year-old girl was featured on the magazine cover about woman pilots. The political party was searching for the best man for the job

5. The 10-man team helped to evacuate the passengers from the burning train.

6. The breadwinner in the average household tends to earn twice as much as his wife.

7. Firemen were heroic on Sept. 11.

8. The girls in the office threw a party for their boss.

9. Jane Anderson, an attractive blond, is married to Michael Anderson, a plumber.

10. The average American shopper prefers to buy her clothes at outlet stores.

11. She was a tomboy and played volleyball like a boy.

12. For a female candidate, she certainly did not know how to dress.

13. The peace agreement is valid, the senator said with an Irish twinkle.

14. Although she was a fundamentalist, she was nonviolent.

15. The elderly woman had just celebrated her 50th birthday with her grandchildren.

16. The 30-year-old murderer, who had been an adopted child, was sent to prison.

17. Ask any doctor which aspirin he recommends most.

18. Firefighters rescued the boy's adoptive mother as his real mother watched in horror.

19. Although she was old, she was still fashionable and feminine.

20. She was a pretty girl—blond hair, blue eyes—and smarter than you would expect a typical blonde to be.

21. In federal court today, the plaintiff wore an orange plaid ski sweater, gold earrings and matching slacks, and her hair was pulled back neatly in braids.

22. In Austria, Gypsies are being victimized by some of the worst racial violence in 50 years.

23. Our mailman said she had just started working for the U.S. Post Office.

24. He behaved like a real boy—wild, careless and assertive. She was bossy—wild, careless and assertive.

25. Although Justin was taking ballet lessons, he still found time for football.

Saturday, May 05, 2007

Law - Defenses for journalists

Publication: Defenses for News Organizations

Defenses commonly available to news organizations

Where a news story is written in such a way that a plaintiff might be able to prove all five of the elements of a libel, the law nevertheless affords defenses to news organizations in certain circumstances. Among the most prominent are the "fair comment privilege," the "fair and accurate report privilege," and the "neutral report privilege." They are referred to as privileges because, where properly invoked, a news organization is "privileged" to print what otherwise would be an actionable libel.

Publication: Defenses for News Organizations

• Defenses commonly available to news organizations
Where a news story is written in such a way that a plaintiff might be able to prove all five of the elements of a libel, the law nevertheless affords defenses to news organizations in certain circumstances. Among the most prominent are the "fair comment privilege," the "fair and accurate report privilege," and the "neutral report privilege." They are referred to as privileges because, where properly invoked, a news organization is "privileged" to print what otherwise would be an actionable libel.

1. Fair comment
The fair comment (sometimes, "fair criticism") privilege long predates the opinion doctrine and continues, in most states, to exist as an independent matter of state law. The right of fair comment has been summarized as follows: "Everyone has a right to comment on matters of public interest and concern, provided they do so fairly and with an honest purpose. Such comments or criticism are not libelous, however severe in their terms, unless they are written maliciously. Thus it has been held that books, prints, pictures and statuary publicly exhibited, and the architecture of public buildings, and actors and exhibitors are all the legitimate subjects of newspapers' criticism, and such criticism fairly and honestly made is not libelous, however strong the terms of censure may be." (Hoeppner v. Dunkirk Pr. Co., 1930.)

Some states, such as Texas, have recognized the fair comment privilege as a matter of statutory law. The Texas statute protects reasonable and fair comment or criticism of the official acts of public officials and of other matters of public concern when published for general information.
Not all states recognize this privilege, and the specifics of its application vary among the states that do recognize it. But where an otherwise potentially libelous story is important to the public interest, careful consideration of whether this privilege might protect publication of the report may be appropriate.

2. Fair and accurate report
Under this privilege, a fair and accurate report of a public proceeding (such as a city council hearing) or document (such as a pleading filed in court) generally cannot be the basis of a libel suit.

Pursuant to the Texas fair report statute, for example, the privilege applies to "a fair, true and impartial account" of: (a) judicial proceedings; (b) an official proceeding to administer the law; (c) all executive and legislative proceedings; and (d) the proceedings of public meetings dealing with public purposes. New York and several other states likewise have created the privilege by statute along similar lines; in some states, the privilege is a product of judge-made law.

In order to qualify for the privilege in the states that recognize it, the account must be both substantially accurate and fair. This does not mean the newspaper is required to publish a verbatim account of an official proceeding or the full text of a government document, but any abridgement or synopsis must be substantially accurate and fairly portrayed. Where it applies, the privilege relieves a news organization of responsibility for determining the underlying truth of the statements made by the participants in these contexts, precisely because the very fact that the comments were made in an official proceeding is newsworthy regardless of whether the statements are actually true.

It bears emphasis, however, this privilege is limited to statements made in the contexts defined under state law, and it behooves practitioners to learn the particulars of the privilege in the states in which they practice journalism.

Statements made by government officials outside of official proceedings (e.g., statements by police or a prosecutor or an attorney on the courthouse steps), or in documents that have not been officially made part of the government record (e.g., a draft pleading provided by a lawyer that has not yet been filed with the court) may or may not qualify as privileged, depending on what state you are in and on the circumstances in which the statements are made. Some states only extend the privilege to such out of court statements if made by specified top officials. At least one New York trial court, however, has applied this fair report privilege to a news report based on information provided "off the record" by police sources.

In New York and some other states, court rules provide that the papers filed in matrimonial actions are sealed and thus not open to inspection by the general public. It is not clear whether the fair report privilege will attach to publication of the contents of such papers, which by court rule, or order of the judge, are to be kept confidential.

In one case where this very situation arose, the vice president of a company filed a libel suit in New York alleging that he was fired because a newspaper published his wife's charges of infidelity set forth in divorce proceedings. The newspaper responded that its report was a true and fair account of court proceedings. The New York Court of Appeals rejected that argument on grounds that the law makes details of marital cases secret because spatting spouses frequently make unfounded charges.

The lesson of this case is that information gleaned from "confidential" court documents might not be covered under the fair report privilege. In such a case, the paper will be put to the test of proving that it made a reasonable effort to determine the truth of the allegations before publishing them.

There are other "traps" to be aware of when relying on this privilege. For example, statements made on the floor of convention sessions or from speakers' platforms organized by private organizations may not be privileged under the fair report privilege. Strictly speaking, conventions of private organizations are not "public and official proceedings" even though they may be forums for discussions of public questions.

Similarly, while statements made by a governor in the course of executive proceedings have absolute privilege for the speaker (even if false or defamatory), the press' privilege to report all such statements is not always absolute. For example, after a civil rights march, George Wallace, then governor of Alabama, appeared on a television show and said some of the marchers were members of communist and communist-front organizations. He gave some names, which newspapers carried. Some libel suits resulted.

3. Neutral reportage
Once viewed as a promising development in the law likely to spread across most states, the advancement of the neutral report privilege has not proceeded as once anticipated. Many states have declined to consider whether the privilege should exist, while others have rejected it outright (most recently, in Pennsylvania in 2005). Where recognized, the neutral report privilege protects a fair, true and impartial account of newsworthy statements, regardless of whether the reporter knows or believes those statements to be true, if the statements have been made by prominent and typically responsible persons or organizations. The rationale is that some statements are newsworthy, and should receive public attention just because of who has made them.

Thus, for example, a news report concerning a statement by Michael Jordan concerning corruption in basketball, or by the NAACP regarding discrimination committed by a business, likely would be privileged as a neutral report, even if it should later turn out that Jordan or the NAACP were mistaken, since the mere leveling of charges by such prominent sources typically is of public concern.

Significantly, the privilege, where it exists, does not apply when the author of an article goes beyond reporting the fact the statements made and espouses or adopts the charges as the author's own.

California is one of the few states to recognize the neutral report privilege. There, the privilege is available when the plaintiff is a public figure, the defamatory statement is made by one who is a party to a public controversy and the publication is accurate and neutral. One California court applying the privilege found that a newspaper's account of an accusation that a police officer had improperly obtained a false confession to a crime from a person later released as innocent was not actionable where the newspaper also printed the officer's denial of the charge.

In some states, courts appear to have applied the principle without naming the privilege as such. In one 1997 case in Texas, the court held that a story that accurately reported that parents of school children had accused a schoolteacher of physically threatening and verbally abusing their children was substantially true regardless of whether the parents' allegations themselves were accurate. Similarly, in Illinois, a federal appeals court in 2004 held that several stories that accurately reported that a charitable organization was the target of a federal investigation into terrorism funding were not actionable because the fact that the organization was under investigation was true, regardless of whether it was actually guilty of funding terrorism.
New York state courts do not recognize a privilege for neutral reportage, though a federal court in New York has actually found a neutral reportage privilege grounded in the U.S. Constitution. As the federal court described the neutral report privilege in that case, "when a responsible, prominent organization ... makes serious charges against a public figure, the First Amendment protects the accurate and disinterested reporting of those charges, regardless of the reporter's private views regarding their validity." (Edwards v. National Audubon Society, 1977.)

• Summary of practical points
Although every AP story is expected to be accurate and fair, stories that involve negative reports about individuals or companies warrant particular attention. When evaluating such a story, it usually is prudent to ask these questions:

1. Are any statements in the story capable of defamatory meaning? In this regard pay close attention to the use of certain "red flag" words that may sound more negative (and thereby more defamatory) than if a different, but similar, word had been chosen. Words such as "fraud," "crony," "linked," "suspicious" and "contaminated" may suggest or imply bad conduct or have criminal connotations (like: "connected" to the Mafia or organized crime). Careful editing can ensure that the facts get reported without the use of "buzz words" that may trigger a libel claim.
–Remember that the fact that police are questioning someone about a crime does not necessarily justify the label suspect. Witnesses are obviously also questioned about a crime.

2. Are those statements ones of fact (capable of being proven true or false), or protected as opinion, or simply rhetorical hyperbole that no reasonable reader would understand as a statement of fact?

3. Could someone reading the report reasonably understand it to be about a specific person, whether or not the person is actually named? Could readers understand it to be about more than one person – the person we intend, but also someone else?
–Remember to be careful of descriptive phrases that may give rise to cases of mistaken identity. A report that "an elderly janitor for a local school" was arrested could lead to suits from every elderly janitor in the school district.

4. Could you prove that the statements in question are true (and do so without violating promises to any confidential sources)?

5. If it turns out that you have the facts wrong, would a jury think you did not do something that any reasonable journalist would have done to get it right?

6. Assuming there is some possibility that the first five questions could be answered in the plaintiff's favor, is there a privilege that nevertheless justifies proceeding to publish? For example, is the report a fair and accurate report of an official government proceeding or document?

–If a privilege applies, remember that the privilege does not remove the need for careful reporting and the use of editorial judgment. In many cases, courts have held that it is up to the jury to decide whether a particular publication was a fair and accurate report or whether there was "actual malice."