Tuesday, November 02, 2010

Game Film Week 12


Game Film Week 12

So, one of the points I want to make is that because so much of what we read begins life as a press release, journalists are daily confronted with what sometimes borders on near illiteracy. So, to sum up, here are some of the issues that you need to deal with (and if you can think of any more, please contribute.):
  1. Editors and reporters have to figure out if what is contained in the release is news – or should the source be sent off to buy an ad. Sometimes this is not so clear and different publications have different policies. Here, this requires you to think critically about what is news.
  2. Sometimes a release has so many holes – like some of the W’s left out – that a reporter needs to make some calls. Here, you need to figure out whether the news is worth all that effort.
  3. Sometimes a release can be the source of story ideas. Possibly, you might feel the info is worth more than a brief. Then editor and reporter sit down to figure out how to report the story.
  4. So often, the news – and especially the lead – is hidden in a morass of froth and back-grounding.  You have to take your intellectual scalpel and carve away whatever is not the news.
  5. Too many PR practitioners like to use “we” and “our” and “us” and “you” and sometimes I.
  6. Too many PR practitioners have no idea what AP style is – and yet they want to see their work appear in publications that use that style.
  7. Too many PR practitioners love adjectives and hyperbole sans evidence to support hyperbolic assertions.
  8. Too many PR practitioners love dead constructions rather than active verbs.
 Check out some rewrites from lab this week I found particularly noteworthy.

original press releases  

rewrites  
As part of Microsoft Corp.’s continued efforts to promote computer literacy among U.S. Hispanics and in light of the upcoming holiday season, Microsoft has joined the Los Angeles-based Boyle Heights Technology Youth Center (BHTYC), whose mission is devoted to enhancing opportunities for future Latino leaders and encouraging parental involvement, to host a special holiday workshop for the Hispanic community. The workshop will teach parents and children how to save money and prepare for the holidays using Microsoft Office Home and Student 2007 and the Microsoft Office 2007 Language Pack — Spanish.
(Free-Press-Release.com) October 29, 2010 -- If you're thinking about joining GDI, you're making a smart choice. Global Domains International is a rock solid company that has been going strong since 1999. In this 'here today, gone tomorrow' industry of MLM, affilite and network marketing programs, the kind of stability GDI offers is very rare.

The fact that people are hesitant when it comes to looking at a home business opportunity is understandable.
After all, the vast majority of people who have tried to start a home business in the past have failed.
The failure rate is actually pretty high but here is the funny thing.
This industry has created more wealth for the average person without any prior education or experience than any thing else out there.
That means, it does not matter how educated you are.
It does not matter what your skill sets are.
Anyone can succeed and make their financial dreams their life - INCLUDING YOU!

GAINESVILLE, Fla. - The City of Gainesville Department of Parks, Recreation and Cultural Affairs is hosting the 2nd Annual Beaux-Arts Ball at the Thomas Center on Saturday, Feb. 13, 2010 from 8 to 11 p.m. The Beaux-Arts Ball is a costume gala that, in keeping with the Center’s 1920s history, is themed “The Roaring Twenties.” Live 1920s era jazz music by the six-piece band 23 Skiddoo has been put together by popular area musician Bill Hutchinson just for the occasion. There will be costumed professional dancers from Mostly Swing Gainesville demonstrating and teaching the popular dances of the times such as the Black Bottom, Lindy Hop and Charleston, along with an assortment of flappers and gangsters. There will be heavy hors d’oeuvres and BYOB (or flask!) set-ups. (Let’s hope the Untouchables don’t raid us due to prohibition!) General admission tickets are $85. Tickets reserved before February 5 are discounted to $75. Space is limited, so advance reservations are recommended. The Beaux-Arts Ball is part of the Valentine’s Day’s weekend and will offer couples a perfect romantic evening of dancing and dining in the beautiful Thomas Center Spanish Court. All proceeds from the Beaux-Arts Ball will benefit the new Thomas Center Theatre for Young Audiences programming.
TORONTO, CANADA, November 02, 2010 /24-7PressRelease/ -- The goal of the Brazilian Butt Lift is to create a perkier, more youthful, and sensual backside. It requires taking fat from one area of the body, such as flanks, hips, or tummy, and strategically transferring this fat to reshape the buttocks. The reshaping can provide lift and/or a more voluptuous shape and sensuous body profile. The results can be customized to the individual and cultural desires of each woman. "Meticulous attention to minute detail is crucial to achieve beautiful outcomes in body contouring surgery", Dr. Jugenburg says,

GAINESVILLE, Fla. - Gainesville will transform into a masterful blend of art, music and entertainment during the 29th Annual Downtown Festival & Art Show, one of the nation’s premier outdoor fine arts festivals. Presented by the City of Gainesville Department of Parks, Recreation and Cultural Affairs, the festival draws a crowd of more than 100,000 each year. On Saturday, Nov. 6, and Sunday, Nov. 7, from 10 a.m. to 5 p.m., visitors can meet the exhibiting artists, enjoy live music and dancing and sample international cuisine.

GAINESVILLE, Fla.  - The City of Gainesville Department of Parks, Recreation and Cultural Affairs is proud to announce the reopening of Ironwood Golf Course to the public on Monday, Nov. 1. The seven month renovation project was very successful and has improved the entire course. Golf course architect, Mike Beebe, and MacCurrach Golf Construction, Inc. took what was already considered one of the best layouts in north central Florida to a level that will put Ironwood on par with the best golf courses in the area.

GAINESVILLE, Fla.  - Only one rock concert made such a huge and lasting impression that an entire generation was named for it. Forty-one years ago, more than 400,000 members of the Woodstock generation gathered in upstate New York to celebrate “three days of peace and music.” One year ago, 3,000 area residents flocked to the Bo Diddley Community Plaza for the largest “Free Fridays” concert of all time, a tribute to Woodstock on its fortieth birthday, presented by a group of local musicians that dubbed themselves the Relics especially for the tribute concert.


GAINESVILLE, Fla. - The City of Gainesville Department of Parks, Recreation and Cultural Affairs invites the public to join us for our annual series of family friendly free concerts in the Bo Diddley Community Plaza. Featuring some of the best local and regional musicians, this series runs for nearly six months out of the year and is highly anticipated by its many fans. For well over a decade, all ages have brought their blankets and lawn chairs into our beautiful downtown amphitheatre and joined in the fun under the stars.





Jacksonville, Fla. – Over one hundred senior citizens gathered on October 1 to celebrate their completion of the Schell-Sweet/EWC Senior Wellness Obesity Program at City Kidz Ice Cream CafĂ©.
The event lasted from 11 a.m. to 1 p.m., allotting time for an awards ceremony, lunch, and dancing. The seniors had the opportunity to speak about personal triumphs and testimonies with friends and supporters of the program, some sharing they lost upwards of 40 pounds.
It was truly an amazing sight as the entire group stood up from their seats, some in their 80s and 90s, and spoke of how the program has allowed them to feel better than ever. One gentleman stated that by the program teaching healthy eating and exercising practices, he has gained a newness he lacked for many years.

TALLAHASSEE, Fla. – Traffic crashes are the #1 killer of teens in Florida and in the United States. To keep more teens safe in the driver and passenger seat, the Department of Highway Safety and Motor Vehicles encourages all Floridians to participate in a statewide White Out next week. The Department asks Floridians to show support by wearing a white shirt on Oct. 19, 2010, to help white out teen crashes. The Department will observe National Teen Driver Safety Week on Oct. 17 – 23, and use the opportunity to educate teens and their parents about staying safe behind the wheel.




 “Another day, another food recall,” may sound like an exaggeration, but we checked the data and discovered that in the last five years there have been 2,549 food recalls by the U.S. Food and Drug Administration (FDA) and United States Department of Agriculture (USDA).That amounts to more than one recall per day! Additionally, the Centers for Disease Control and Prevention estimates that every year in the United States there are 76 million cases of food borne illnesses, 325,000 hospitalizations, and 5,000 deaths. These statistics make you wonder if the food in your fridge is safe to eat.


GAINESVILLE, Fla. - The Leadon Family Band consists of Mark Leadon and younger sister Monica Leadon Cooper, along with a stellar group of some of Gainesville’s finest musicians. Mark and Monica are members of the long-time Gainesville musical family, the Leadons. Two of their older brothers have had noted and successful careers in music, which included playing in bands in Gainesville during their younger years.







PHOENIX, AZ, October 27, 2010 /24-7PressRelease/ -- Plastic surgery patients looking to sculpt their abdominal region often ask about liposuction or abdominoplasty (tummy tuck). However, even these procedures, which are very effective, may not be right for everyone. However, all is not lost. A Brazilian plastic surgeon named Dr. Saldanha introduced a new technique that combined liposuction and the tummy tuck. Called lipoabdominoplasty, this procedure may be ideal for those looking to sculpt their midsection and tighten their abdominal muscles.








Microsoft has joined the Los Angeles-based Boyle Heights Technology Youth Center (BHTYC) this holiday season to promote computer literacy among U.S. Hispanics.

The workshop will teach parents and children how to save money using Microsoft Office Home and Student 2007 and the Microsoft Office 2007 Language Pack — Spanish.
The event, which is slated for Saturday Dec. 6, is free and open to the public.



Global Domains International, an Internet marketing program, is looking for new members.
  The program, created in 1999 and headed by Tim Sebert, teaches members how to build their own GDI team instantly and virally.



Health and wellness company GBG is offering reliable workers a way to build a profitable business with its new 10 in One Liquid Vitamin and Mineral Super Formula.  GBG’s 10 in One is a vitamin and mineral supplement that is made up of fruits and a vitamin-like substance called CoQ10.    

 It is the most complete, easy to assimilate liquid vitamin and mineral supplement and it is priced at $39.97.







 
Dress up in 1920s costume and join the Gainesville Department of Parks, Recreation and Cultural Affairs  for a nostalgic trip to the era of jazz, gangsters, flappers, swing dance and speakeasies
    The second annual Beaux-Arts Ball at the Thomas Center for the Arts will be held Feb. 13, 2010, from 8 p.m. to 11 p.m.
    This year’s ball is being presented as a part of the Thomas Center’s 100th anniversary celebration.
   The costume gala is themed “The Roaring Twenties” and will feature the six-piece jazz band 23 Skidoo and costumed professional dancers teaching dances such as the Lindy Hop and the Charleston.















     
       A local doctor is putting a new spin on plastic surgery.  Dr. Martin Jugenburg is performing a new type of body contouring plastic surgery; the Brazilian Butt Lift. 
            The goal of the procedure is to create a perkier, more youthful, and sensual backside. During the surgery, Jugenburg takes fat from one area of the body, such as flanks, hips, or tummy, and strategically transfers this fat to the buttocks.
            The reshaping procedure can provide lift or a more voluptuous shape. The results can be customized to the individual and cultural desires of each woman.

The City cityof Gainesville will be hosting the 29th annual Downtown Festival & Art Show Nov. 6 and 7.

The two-day festival will feature artistic showcases with from more than 250 of the nation’s artists and an artisans’ competition awarding more than $18,000 in prizes.





The Department of Parks, Recreation and Cultural Affairs has announced the reopening of Ironwood Golf Course.

The golf course has completed a seven-month renovation project and will reopen on Monday, Nov. 1.

The renovations were designed by architect Mike Beebe and MacCurrach Golf Construction, Inc., a private construction firm.


The Relics, a group of local musicians that celebrate the music of Woodstock will be performing on Oct. 8 in the Bo Diddley Community Plaza as part of Gainesville’s “Free Fridays” series.

The performance is a follow-up to a performance last year that had over 3,000 area residents in attendance and was the largest concert in “Free Fridays” history.

Bob McPeek, a local musician, proposed the idea for The Relics last year to city event coordinator David Ballard.


“Hogtown Music Heroes,” a tribute concert for Gainesville musicians, will be held May 7 at the Bo Diddley Community Plaza downtown.

Musicians including Bo Diddley, Tom Petty, Stephen Stills and the Eagles’ Bernie Leadon and Don Felder will perform.

The concert will kick off the annual “Let’s Go Downtown Free Fridays Concert Series” hosted by the City of Gainesville Department of Parks, Recreation and Cultural Affairs. This year, concerts will be held every Friday from May 7 through Oct. 15 from 8 p.m. to 10 p.m.

More than 100 seniors celebrated completing an anti-obesity wellness program on Oct. 1 at a downtown Jacksonville ice cream shop.
The Schell-Sweet/Edward Waters College Senior Wellness Program graduates, some in their 80s and 90s, gathered at City Kidz Ice Cream Cafe from 11 a.m. to 1 p.m. to share their personal triumphs. Some said they had lost more than 40 pounds.
The event featured an awards ceremony, lunch with a specially provided salad bar and dancing, including The Twist.
"It was tremendously inspirational to see how the program transformed their lives," Blake Hacht, a spokesman for Edward Waters College, said in a news release.




To raise awareness of teen traffic crashes, Florida’s highway safety department is encouraging Floridians to wear white next week.
The Florida Department of Highway Safety and Motor Vehicles “White Out” event takes place Oct. 19. The event coincides with National Teen Driver Safety Week, which happens between Oct. 17 and Oct. 23.
According to the department’s 2009 Florida Traffic Crash Statistics Report, 29,485 crashes involved teenagers last year. In those crashes, 153 teens died and 19,292 were injured.
With 772,910 teenagers between 15 and 19 licensed to drive in Florida, about one in 25 will be in a wreck.

Florida State College at Jacksonville has announced a new biotechnology track focused on food safety, specializing in seafood.
FSCJ is partnering with Eurofins, an international food testing company, to provide students with training in a professional and teaching lab at the Downtown campus.
“There is an absolute shortage of food safety professionals,” said Patricia Wester, director of food safety systems for Eurofins US. “The industry, retailers and commercial lab entities, such as Eurofins, are all desperately in need of trained, qualified quality assurance

The Leadon Family Band, headlined by Mark Leadon and younger sister Monica Leadon-Cooper, will perform Oct. 1 as part of Gainesville’s Free Fridays Concert Series.
The series is a Gainesville initiative bringing musicians to the Bo Diddley Community Plaza Friday nights through Oct. 15.
The Leadon Family Band concerts consist of mostly original songs written by Mark and Monica Leadon. Their songs are expressive of themes and musical sounds found in folk, country-rock and rock and roll songs. They are also inspired by the sounds of their two older brothers, Bernie and Tom Leadon.
For those looking for sleeker, toned midsections without the hassle of exercising or dieting, a new procedure combining liposuction and tummy tuck procedures already done throughout the U.S has been introduced to the market.

Brazilian plastic surgeon Dr. NAME Saldanha combines the two procedures in a process called lipoabdominoplasty. This uses the same principles as traditional liposuction (sucking out the fat) and traditional abdominoplasty (removing excess skin).







[1] I can’t tell from the press release what GBG stands for, but I would figure it out so that I could spell out the name on first reference.

Friday, October 29, 2010

Diana Goof

Game Film Week 11


Game Film Week 11
NOTE:  I would like to hear status reports on your independent editing projects on Tuesday

TRADEMARKS
NICE SOLUTION HERE: “employees hurriedly shut down the arcade games and began carrying large plastic bags out of the kitchen and throwing them in a large metal trash container[1] in the alley behind a self-service laundry.”

Words Imply, Readers Infer

Plane grounded after woman aboard strikes matches
once again  recall that words can imply and readers can infer. Here, it goes without saying the woman was aboard, so that word is hedline padding. It could be removed to make hed more DWI. 

The FBI, Transportation Safety Administration and Airport Authority responded to the emergency at the airport.
Here again is another example. We already know the plane made an emergency landing. Then when we say these agencies responded, we don’t really need to repeat that there was an emergency or where it was at.

The 99 passengers, five crew members and luggage were brought off the plane to undergo security checks again. Bomb-sniffing dogs found spent matches.
under the heading of Words Imply, Readers Infer – do you see how it sounds like the dogs found the matches during this security check – which was not the case? This is the challenge of cutting stories. Sometimes you end up slamming together different bits of info and the spark unintended meanings.
Pizza place has problem with poop, passing health inspection
under the heading of Words Imply, Readers Infer what would you as a reader infer from this head?


Bumping Proper Nouns
unscheduled visit to Nashville Monday around 6 a.m.
most editors will say that when you have a proper noun bumping into a time element like this it would be good to put an “on” between. = unscheduled visit to Nashville on Monday around 6 a.m.

Active or Passive?
A total of 685 alcohol ads were counted by researchers during 122 televised sporting events,
Recall we discussed this with earlier story. If you see a passive voice construction, stop and consider if it could be rewritten in active voice. For example: Researchers counted 685 alcohol ads during 122 televised sporting events,

2nd or 3rd degree arson charge
I would ask you if you are still confused about this to look in AP at ordinal numbers under the numeral section. And also look at suspensive hyphenation in AP and on the editing blog.

Cutting and Inconsistent Spellings
Pat Lowrance or Lawrence , a spokesperson for the Nashville Airport Authority
even if you end up cutting out the one different spelling of a name, the problem still exists. Here, I have the advantage of having seen the original text. In a news room that would not usually be the case. The result would be a fact error leading to a correction.

HEDS
Woman strikes matches to hide body odor, plane grounded
Passengers smell burnt matches, plane grounded in Tenn.
Chuck E. Cheese to re-open after passing health inspection, poop no longer a problem
Mouse droppings found, health inspectors temporarily close Chuck E. Cheese

It’s easy to be fooled by the elliptical nature of headlines, but these consist  of two independent clauses, which means the punctuation is incorrect.
Woman strikes match
to hide body odor but  
grounds plane instead
 
 





I like this hed. Packed with info and right up to the line. This is the best hedline I have seen this semester. Do you see how it tells a story in three lines?
Woman banned from
flight after striking 
matches to hide odor
 
 





While this headline is good, think about your prioritized key words. Would “woman banned” come before “plane grounded” on your list?



Does the text support the Hed?
Research says alcohol ads influence children
Ads influence kids to drink later in life
Alcohol ads influence young to drink
Study shows kids affected by beer ads
WASHINGTON (AP) – Those fun-filled commercials at halftime may be influencing children to drink, according to research.

I continue to harp on this because it is a constant problem with professionals churning out copy ever day. For example, see this:
'The View': Joy Behar tells Sharron Angle to 'go to hell, bitch'
By Ken Tucker
Joy Behar condemned a political ad by Nevada Republican Senate nominee Sharron Angle as fomenting racial divisiveness. The View aired Angle’s latest TV ad on the talk show on Tuesday morning. Looking at the camera, Behar addressed Angle, calling her a “bitch” and concluding that Angle is “going to hell, this bitch.”




[1] This is what AP says.

Thursday, October 28, 2010

Does the Story Support the Headline?

So, does the story support this headline?
Joy Behar condemned a political ad by Nevada Republican Senate nominee Sharron Angle as fomenting racial divisiveness. The View aired Angle’s latest TV ad on the talk show on Tuesday morning. Looking at the camera, Behar addressed Angle, calling her a “bitch” and concluding that Angle is “going to hell, this bitch.”

Death to the Generic News Story!


Ah yes, here is made manifest an old complaint of mine. I was just thinking about this in relation to the art of cutting often overwritten and redundant stories. I often argued at newspapers where I worked to little avail that we spent too much time writing the same story – 15 to 25 inches at least with 5 inches of new stuff atop 10 to 20 inches of B matter – on the same subjects over and over. It bored me and I am sure bored readers. If newspapers could spend less time on iterative info bits they would have more time to do minor or major investigations or even real narratives about people’s lives that readers would find of value.

Death to the Generic News Story!

If I've read that headline a hundred zillion times before, it can't possibly be news.


Generic Times photo illustration. 
According to the joke, the prisoners at the local penitentiary have become so familiar with the jokes they tell one another that they've enumerated them and can crack themselves up by merely shouting out favorites by number. A new prisoner tests this principle by hollering "37," but gets no response. "Why isn't anybody laughing?" he asks a fellow inmate. "It's all in the telling," comes the answer.

I thought of this joke this morning as I read the accounts in the Washington Post and the New York Times about an FBI computer system that is two years behind schedule and $100 million over budget ("Report criticizes FBI on computer project" and "FBI Computer System Is Late and Over Budget, Report Says," respectively).
Government computer systems that are woefully behind schedule and ruinously over budget have become such a news staple that it would be a wonder if editors haven't already numbered the stories, and others like it, for their newsroom convenience. The very least editors could do for readers is color-code generic stories to make it easier for us to skip them.
Advertisement
Although we hate the generic news story, it deserves our pity. It never asked to be born in its feeble, mundane state. It is usually the creation of an editorial system that attempts to do too much with too many stories when it should be giving three or four dozen pieces the time and space they deserve instead. Behind many generic stories stands a good story begging to be told. For instance, the botched government computer system story would be a great peg for a piece about a computer system that arrived ahead of schedule, under budget, and functions better than promised, and that explained how and why that happened.
One way to drive generic stories into extinction would be to compile an open-source list of generic headlines and feed them into a database. Any time a story headline in the publishing queue was a close match to one in the database, the software could alert editors that they're close to printing a piece that has all the news value of one titled "Sun To Rise in East Tomorrow." Alternatively, editors could simply spike the lame copy and demand a rewrite.
This morning, with the help of my Slate colleagues, I started building such an open-source list of headlines. Give it a gander:
Apple To Announce New, Secret Product
Social Media in [Country X] Faces Crackdown
Middle East Peace Process Restarted
Security Lapse Exposes Private Data of Millions
Market Falls on Fear of Inflation
Market Rises on Hope for Inflation
Long-Shot Candidate Challenges Status Quo
Inside the White House: Aides Disagree on Policy
Partisanship on Rise in Congress
Lobbyists Exert Influence Over Legislative Process
Congress Recesses With Unfinished Business
Leading Corporations Pay No Taxes
Standardized Test Scores Rise, Racial Gap Remains
Despite Gains, Women's Pay Lags
Day Care Found To Advance Children's Social Skills
Day Care Found To Delay Children's Social Skills
Americans Heavier Than Ever
Heart Drug Found To Cause Heart Attacks
Election Shatters Campaign-Spending Records
Additive Linked to Cancer
Broadcaster Fired Over Offensive Remarks
Interest Rate Jitters Drive Dow Down
Markets Rise on New Unemployment Numbers
Mixed Signals From Fed Send Stocks Lower
President Extends Olive Branch to Washington Insiders
Irregularities Found in Pension Fund
Civil Rights Leaders Embrace Personal-Responsibility Message
Lindsay Lohan Violates Parole
Brett Favre Mulls Retirement
CSI Launches Spinoff
New Job for Kinsley
As rebellions go, mine is miniature. But if you're equally sick of generic stories, help me eradicate them by building a headline database: Join the "comments" thread below and add a few generic headlines of your own.
And remember, it's all in the telling.

Saturday, October 23, 2010

Gotta Brain

Thursday, October 21, 2010

George Orwell's Five Rules for Writing

This is from his essay Politics and the English Language http://www.george-orwell.org/Politics_and_the_English_Language/0.html


(i) Never use a metaphor, simile or other figure of speech which you are
used to seeing in print.

(ii) Never use a long word where a short one will do.


(iii) If it is possible to cut a word out, always cut it out.


(iv) Never use the passive where you can use the active.


(v) Never use a foreign phrase, a scientific word or a jargon word if you

can think of an everyday English equivalent.

(vi) Break any of these rules sooner than say anything barbarous.


These rules sound elementary, and so they are, but they demand a deep

change of attitude in anyone who has grown used to writing in the style
now fashionable. One could keep all of them and still write bad English,
but one could not write the kind of stuff that I quoted in these five
specimens at the beginning of this article. 

Here is one of those examples from earlier in essay:

Here is a well-known verse from ECCLESIASTES:

I returned, and saw under the sun, that the race is not to the swift, nor

the battle to the strong, neither yet bread to the wise, nor yet riches
to men of understanding, nor yet favor to men of skill; but time and
chance happeneth

Here it is in modern English:


Objective consideration of contemporary phenomena compels the conclusion

that success or failure in competitive activities exhibits no tendency to
be commensurate with innate capacity, but that a considerable element of
the unpredictable must invariably be taken into account.

Peeping Headline


Write your headline as comment to this post:
  • Subject: A story about high school boys caught looking through a hole in a shower wall at girls in the locker room next door.
  • Boys get in trouble.
  • Story reports that the girls were very angry with their fellow students.
  • Warning: No Porky’s headlines

Wednesday, October 20, 2010

Game Film Week 10


Game Film Week 10
From Twitter:
Confusing words sounding the same / makes your publication look lame: http://bit.ly/cljrBl

Be selective / with your adjective
Hunter S. Thompson is purported to have once said: “If it’s weird, write it straight, and if it’s straight, write it weird.”
Examples w/heds:
Burmese python and alligator die after gruesome battle in Everglades
Python, alligator die after epic battle

Exact Numbers:
Unless the context demands exact numbers, round up or down:
An unusual clash between a 5.9 ft. alligator and a 12.8 ft. python has left
An unusual clash between a 6-foot alligator and a 13-foot python has left

Also, give ft. for foot the boot

Attribution:
was quoted as saying by the Associated Press news agency. Ăź avoid these kinds of awkward constructions. just say “told the Associated Press.”

Invoke the French Poodle Rule
The rangers said the find suggests that non-native Burmese Pythons might

Sequence of Tenses Ăźclick on this link
He said there had been four known encounters between the two species Ăź suggestion here was to use “have been.” As it relates to sequence of tenses, what do you think?

See this note form From After Deadline – an NYT Grammar Blog: http://topics.blogs.nytimes.com/tag/after-deadline/

Sequence of Tenses
Several readers were puzzled last week by my criticism of the grammar in this sentence:
On Wednesday, the city of Copenhagen said that Mr. Eliasson will create a bridge there, called Cirkelbroen …

I said it should be “would create,” and indeed, that fix was made for print editions. But some commenters disagreed, thinking that “would” is only appropriate to convey a conditional sense or to indicate uncertainty.

The Times’s style, unlike that of some news organizations, is to adhere to the formal rules on tense sequences. So, for example, a verb that is present tense in a direct quotation shifts to past tense in an indirect quotation after a past-tense verb: I am going to the store becomes He said he was going to the store, not He said he is going to the store.

In such constructions, the future-tense “will” becomes “would” after a past-tense verb. In these cases, “would” is not acting as a conditional (He would go to the store if he needed something) but simply as the past-tense form of “will.”

Cutlines and awkward constructions
In cutlines – as much as possible avoid the such constructions as “is shown” or “is picture” or somesuch Ă 
Former KYW-TV newscaster Alycia Lane is shown leaving the federal courthouse
vs.
Former KYW-TV newscaster Alycia Lane leaves the federal courthouse

AP’s got Religion: The stylebook is a cornucopia of info about religion and style. Check it out if you are not sure.  
A BLishop speaks on a cell phone before mLass

Civil vs. Criminal Court
KYW-TV newscaster Alycia Lane leaves the federal courthouse in Philadelphia.  She sued the station and former news anchor Larry Mendte after Mendte hacked Lane’s e-mail and leaked her personal information to gossip publications. He now faces house arrest and a $5,000 fine. Ăźcutline implies that she is leaving federal courthouse after suing – but this was a criminal trial brought but government. Her civil suit will come later in civil court.

Cliches and when they work and articles and conjunctions in headlines:
Python bites off more than it can chew
A Burmese python and an alligator fight to the death in the Florida Everglades
Maybe chew a wornout clichĂ©, but maybe it works here – note the dek, however, and use of articles and conjunctions. I am attempting to teach you the conservative mode without such. Later you can break rules.

Echo, Echo, Heck No
First, you do not want to echo lead. Second, you do not want to steal your reporter’s words. Ă 
Head: Burger King gets flak for ‘Whopper virgin’ campaign
Lede: Burger King is catching flak for taking the burger wars to places that don't even have a word for burger.
FYI: See Flak/Flack (this is also in your stylebook)

Web Heds 1
Python tries to make meal of alligator, both die
An SEO web hed might say “eat” rather than “make meal” – though as a writer of grabbie print headlines who likes to have fun with words I like the alliteration on “make meal.” Alas, that is problem with writing for Internet spiders.
Also:
News outlets take over college students’ computers Ăź fuzzy and obscure – it is really difficult to be cute and grabby in online hed given demands of seo

Web Heds 2
Two bombs found among luggage in train station diffused
Two bombs found in Mumbai train station defused Ăź this cuts luggage and adds Mumbai (which term do you think folks on Web would search for?
Also:
Ex-anchor under house arrest for hacking e-mail
Former anchor under house arrest for hacking e-mail Ăźex would not be a search term. Former might.
Also:
Police defuse bombs found at train station
Bombs found at Mumbai train depot defused Ăź this is why being DWI is important. Uses passive, yes, but gets relevant search terms into headline. Important, too, in print.

Old News vs. New News
Burger King launches ‘Whopper virgin’ campaign abroad, angers many
Ăź this is how keywords help you focus on the new news. Here, the launch is old news – the anger is new – and you need to be clear what you mean by anger. For example:  
Burger King’s ‘Whopper Virgin’ campaign called insensitive to hungry, poor
OR
Burger King’s ‘virgin’ campaign targets hungry villagers
ĂźThis is old news, the new news is the campaign drawing fire
OR
Bombs defused in train station, victims killed ĂźVictims killed is old news not new news
Bombs defused in Mumbai train station
or
Bombs found in Mumbai train station defused

Word Inference = Concision
Burger King’s ‘Whopper Virgin’ campaign called insensitive to hungry, poor
Here is what I mean. We all pretty much know what a Whopper is, so you could cut Burger King
or
Burger King ‘virgins’ campaign causes controversy, exploits villagers critics say
Burger King ‘virgins’ campaign exploits villagers, critics say ĂźCritics implies controversy
or
Former news anchor under
house arrest for hacking
Former anchor under house
arrest for hacking e-mail

There are No Synonyms (this is one of my mantras)
For example: Burger King criticized for asking foreigners to compare burgers
foreigners could include anyone outside U.S. That is not what we mean, right?

Heds as Editorial Opinion (lack of attribution)
Burger King insensitive to Whopper Virgins  
New Burger King Whopper campaign in poor taste  (though I like the taste pun)
Burger King exploits villagers in ‘Whopper Virgins’ ad campaign
Cell phones, Internet threat to soul

The Colon Hed (In a short count this may help. Just don’t overdue them.
Study: College students more focused on world issues
Vatican: cell phones hurt spiritual life

Quotation marks (single quotes in headlines)
Burger King accused of exploiting poor villagers in “Whopper Virgins” campaign
Cell phones and Internet “threaten the soul,” Vatican warns
Burger King’s virgin campaign branded insensitive (here, you need to put quotes around virgin and capitalize it.
Critics call Burger King’s “Whopper virgins” ad campaign “insensitive” Ă  also, insensitive is not in quotes in story so you would not do so in hed

Padding and Bad Splits
Anchorman sentenced for
hacking co-worker’s e-mail
rewrite:
Former anchor who hacked
e-mail gets house arrest

Mendte on house arrest for
hacking Lane’s e-mail
rewrite:
Mendte under house arrest
for hacking Lane’s e-mail

News anchor sentenced to 6
months house arrest
rewrite:
Former anchor who hacked
e-mail gets house arrest

Concreteness
Here: Be more concrete, specific in your headlines – and hey – in all your writing: concreteness = the quality of being concrete (not abstract) wordnetweb.princeton.edu/perl/webwn


Pope believes
spiritual life
is threatened

Pope says cell
phone, Internet
threaten soul



Keywords Need a Verb
Keywords this is missing the verb sentenced / or / under house arrest or somesuch
1.     news anchor
2.     court
3.     hacking
4.     e-mail
5.     house arrest
6.     sue
7.     gossip publications
8.     personal information
9.     fired
10. job
11. network
Philadelphia

Main hed: Former anchor under house arrest for hacking e-mail
Narrative hed: Former Philadelphia news anchor Larry Mendte
 was sentenced to house arrest for hacking into a
colleague’s e-mail and leaking information to gossip columns. Ăźso here, no need to repeat sentencing – you could make more DWI by adding colleague lost her job and/or that she has sued him  

Cutline
Former KYW_TV newscaster Alycia Lane leaves the federal courthouse in Philadelphia yesterday. Lane took former colleague Larry Mendte to court after he repeatedly hacked into her e-mail and leaked  information to gossip publications, causing her to lose her job. Ăź in this case she did not take him to court. This was a criminal trial, which is brought by the government – she will sue in civil court

Social Media Sourcing

Facebook

Mike Cronin WDUQ listeners: Was anyone listening when the station signal went down for 30 minutes this morning? Are you nervous about the pending sale of the station? Are you worried that your local NPR station might vanish? Call my desk at 412-320-7884. Thx!
Dave Decker I definitely am worried about it. We've been members for almost four years. We listen every day of the week and losing it would be a serious blow to the media landscape in Pittsburgh.
Richard Gartner Just the latest in a series of steps that makes Duquesne the most embarrassing college in Pittsburgh (they are also cutting most of their arts programs). I'm embarrassed to be a Duquesne grad.

Homonyms

UPI style book  1977
United Press International Stylebook (1977, p. 29):

burro, burrow.  A burro is an ass.  A burrow is a hole in the ground.  As a journalist, you are expected to know the difference.

Tuesday, October 19, 2010

Parallel Structures - NYT

October 19, 2010 

Parallel Problems

http://topics.blogs.nytimes.com/2010/10/19/parallel-problems/

Notes from the newsroom on grammar, usage and style. (Some frequently asked questions are here.)
AfterDeadline

Bryan A. Garner, in his Modern American Usage, describes parallelism as “the matching of sentence parts for logical balance,” and says it helps satisfy readers’ “innate craving for order and rhythm.”
Lack of parallelism, on the other hand, is like an uneven sidewalk that makes a hurrying reader stumble awkwardly and occasionally crash to the ground.
Several recent variations on the problem:
•••
Dr. deGravelle’s clinic notes say Kyle was hyperactive, prone to tantrums, spoke only three words and “does not interact well with strangers.’’
This, as Garner notes, is one of the most common parallelism problems — “mixing phrases and clauses by introducing a verb late in the game.”
In this case, after the verb “was,” we started what appeared to be a list of parallel adjectives — “hyperactive, prone [to tantrums] …” But then we abruptly switched gears, introducing two new verbs. Perhaps the simplest fix is to use “and” instead of a comma after “hyperactive.” That would make “was hyperactive and prone to tantrums” the first of three parallel verb phrases.
The problem is compounded by the switch to a present-tense verb in the direct quote at the end. Better to paraphrase to avoid the shift in tenses.
•••
According to the listing, the apartment has four bedrooms, 5,425 square feet of space, and is on the 88th floor.
A similar problem. We seem to start a series of noun phrases, all direct objects of “has” — four bedrooms, 5,425 square feet and … — but then abruptly introduce a new verb, breaking the parallel structure. One solution would be to put “and” instead of the comma after “bedrooms.”
•••
“I really didn’t know what I was walking into,” Jim Millstein says about taking one of the biggest jobs of his life: unraveling the taxpayers’ bailout — er, investment — in the American International Group.
Another common problem. If a prepositional phrase modifies two different nouns, the preposition has to work with both, or we need to supply separate prepositions. Here, it’s right to say “investment in,” but not “bailout in.” We needed “bailout of,” or we needed to rephrase.
•••
Add in the competitive political environment, with Republicans ascendant, the Obama administration struggling to break the perception that it is hostile to business, and the resulting stew is potent.
Here, it seems, we simply didn’t have a third element for the series. We needed “and” after “ascendant,” and perhaps dashes to set those two elements off.
•••
F. Scott Fitzgerald wouldn’t have found it hard to understand why the beautiful and damned flocked to Bernard’s large estate, often eager to toil in the most menial tasks. Like Bikram of Beverly Hills, the owner of many Rolls-Royces and Rolexes, and whose client list includes Madonna and Britney Spears, Bernard was especially lucky with his patrons, keeping one of the more flush Vanderbilts on tap for decades.
A different problem here. The two elements describing Bikram are not grammatically parallel, so they should not be linked by the coordinating conjunction “and.” There’s an appositive (“the owner of many …”) and a relative clause (“whose client list includes …”); we can simply delete “and.”